CAPS’ very own CEO, Taylor Norris, participated in the ALS Ice Bucket Challenge this past Monday, August 25th after being challenged by one of our salesmen, Michael Deatherage.

The original ALS bucket challenge was originally to either a) dump a bucket of ice water on your head or b) donate to the ALS association. Once you complete the challenge, you can nominate three new people. Many people, like Norris, have decided to do both: spread awareness through taking the icy challenge head AND donate to the great cause.

To keep this dare interesting, Norris nominated within industry, challenging individuals from Aggreko, Rexel, and ReadyMade

ALS (Amyotrophic lateral sclerosis), or commonly known as Lou Gehrig’s disease, is a neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of motor neurons leads to their death, and when motor neurons die, their ability to move the muscles the neuron is attached to is lost. Approximately 5,600 people in the US are diagnosed with ALS each year and as many as 30,000 Americans may have the disease at any given time.

Between July 29 and August 12, the ALS Association and its 38 chapters have received an incredible $4 million in donations compared to the $1.12 million during the same time last year. The ALS Association uses this money to provide research, advocate increased public and private policy, and help patients and families cope with the day to day challenges of living with ALS with information, resources, and referrals to services.

Mr. Norris isn’t the only one to participate in this challenge at CAPS! Mary Alenbratt, Corrie Haines, Ryan Dybala, Shannon Falzon, Linda Shewell, Michael Deatherage, Alicia Scott, Kelly Thibert, Brandon McCormick, Ben Posson and Brad Chaykoski are just a few employees that have accepted the challenge and continued to spread awareness about ALS. This effort goes to show that not only our company but also our people find it a priority to give back to organizations and causes that need it most.

More information regarding the ALS Association and the Ice Bucket Challenge can be found at